Web Design & Development
Emily Guth, Instructor
Phone: 610-866-8013, ext. 177
The Web Design & Development class is a three-year program at Bethlehem AVTS. In the first year, students learn the fundamentals of Digital Color, Typography, and Digital Design through an assortment of hands on activities. Students also learn the basics of Digital Imaging (digital photography and Photoshop), Digital Illustration (Illustrator), and Animation (Introduction to Flash).
Students in the advanced section of the course learn animation and web design more in-depth. Students learn Flash Interactivity, Motion Typography, Flash Sound, Character Animation, how to create Flash Games, and Advanced Flash. Students create a website, educational game, or multimedia animation each year to submit to the PA Computer Fair.
Students who wish to continue in this field should continue their education at a two or four year college. Software manufacturers such as Adobe offer certifications, however, they are at the professional/educator level. It is rare that a student could “join the workforce” straight out of high school in this field, but it is possible through traditional job shadowing and internship opportunities that could lead to entry level employment.
The Internet is here to stay (with expected job growth by nearly 20% over the next decade). More businesses—and customers—are going online every day. And advances in technology will make Web skills an ongoing corporate need. Two industries worth singling out for opportunities are Internet service providers (ISPs) and Internet consulting firms. In addition, there exist many small Web-design shops, each specializing in a different industry. Traditional advertising, marketing, and PR companies are also heavily involved in Internet work. In addition, graphic design studios have combined website design with their traditional creative services offerings.
Many large companies keep their website activities in-house. The advent of intranets, or company-specific HTML-based networks, means that Web-savvy individuals are needed in every department to create and maintain each division’s information site within the overall corporate ‘Net. Most relatively large companies, and certainly all companies involved in high tech or the media, have full-blown teams to handle their websites. Determining where you might fit into such a team will help focus your career preparation and narrow your job search.
Finally, many Web designers work as independent contractors, serving smaller companies that don’t want to hire a full-time Web staff, but still want to have ongoing control of their sites’ content, and sometimes providing consulting services to larger companies. Independent Web designers generally telecommute from home, where all they need is a computer, a scanner, and a good connection to the Internet.
In demand careers: Web Graphic Designer, Web Designer, Multimedia Web Designer, Animator, 3D animator, Digital Imager.